Now more than ever, social media has become fully incorporated into our online experience. Millions of people canít get through their day without scrolling their Facebook News Feed, sending out a tweet and uploading a picture on Instagram. While the online marketing landscape sees constant changes, social media proves to be a permanent platform that shows no signs of slowing down. Social media has revolutionized the way we communicate. As long as thereís internet access, itís possible to reach and chat with friends regardless of where they live in the world.
For businesses, this presents a unique opportunity to establish a global presence. Having an additional channel through which you can attract more targeted customers and build lasting relationships with existing ones can benefit all businesses across a wide range of industries.
The value of social media is the trust created through real people engaging in a real dialogue. Also, search engines look at social signals to help rank site authority, but it’s also where your customers hang out online, talk to their friends or peers, research purchases and make decisions to buy.