It has also become a must to create a mobile-friendly website. There are now more mobile internet users compared to desktop users, and the gap widens every single year. Itís necessary to use responsive web design to provide the best possible user experience for your mobile visitors.
Aligning your PPC and SEO strategies provides several benefits. The most obvious is enhanced visibility. By ranking for organic search terms with high commercial intent and appearing on paid search as well, youíll be able to maximize online exposure and attract more targeted customers.