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CHALLENGE & SOLUTION

DIGITAL STRATEGY

Rousseau Metal Storage approached Innosouls in October 2015 right after they launched a new responsive website to improve the overall user experience. Digital marketing is all about the numbers. We researched, planned and executed creative digital marketing campaign to effectively engage with their target audience. We used real data and research to deliver a measurable return on investment.

THE APPROACH

Innosouls adopted a content-focused strategy that began with the publication of engaging blog content that appealed to many homeowners. Further into the campaign we implemented a full off-site content marketing strategy which including creating news stories from data available, infographics from surveys and newsworthy content to acquire high quality authoritative links.

THE RESULTS

In order to deliver a high quality website, we ensured quality assurance in three languages: English, French and Spanish in all categories. Rousseau Metal Storage Solutions overall website visibility improved organically and rankings for target keywords achieved page 1 visibility in the top 3 positions for all their search terms.

  • 320% increase in visitors from organic search
  • 28% increase in transactions from organic search
  • 34% increase in revenue from organic search

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